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Episode 157 – How Creating Videos can Turn Around Your Business


Not everyone has the courage to be in front of the camera, let alone speak about their businesses in front of it. The fear of being in a video is real and we have Chris Lampitt to attest to it because he happens to overcome it and become the winner of Adam Stott’s 14-Day Video Challenge. In this episode, Adam Stott talks with Chris Lampitt and they talk about how the challenge changed how Chris produces videos for his business.

Show Highlights:

  • What is the 14-day Video Challenge by Adam Stott that Chris Lampitt has won
  • How a new year’s resolution prompted Chris to join and be determined to win
  • What are the improvements that Chris got from day 1 to day 14 of the challenge
  • Starting conversations about your business through videos that you produce
  • Importance of putting yourself on other people’s shoes when they want to know about your business and products

Links Mentioned:

Big Business Events Members Network

Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

Adam:

Hello everybody and welcome to today’s video. Today I’m with Chris Lampitt, one of our gold circle members, who’s doing a fabulous job of looking after plenty of people within our group with their life insurance or health insurance. I’m gonna be talking to Chris about a few things and he’s on with me today. So reason being quiet I’ve asked quite a few years, he’s done really really well. He’s looking after lots of different people with what he does and but more importantly than that he won our Video Challenge competition. So, for winning his video challenge competition. I say to Chris we’re going to do an interview together and really for our purposes, one you can get to know Chris . Two seek understand why he wanted, why video is important, what results he got from actually using video, where he had some challenges, because for him, using video wasn’t something that kind of supernatural it seems of originally some that he pushed through, and he went and did and he went on to win and the video challenge for anybody who wasn’t aware of it we did a few months back, and we’ve got a program called real challenging as you get now. And the purpose of video challenge was to do 14 days videos all live and to go through the process of a very organized process of introducing yourself to people in the group or people onto your pages, building the awareness campaigns and are you then building a relationship with those people by adding value. Before you then look to get leads and look to get sales from those videos, the process works really really really well Chris did really well with that. So here is Chris Lampitt. How are we doing Chris? 

Chris Lampitt:  

I’m fine Adam, how are you?

Adam Stott:

Hahaha. Good. I’m very, very good. So we’re gonna talk now a little bit about video so tell us about the video challenge what happened, Chris to you. What was he like, why did you embrace it so much you know we gave that to lots of people within gold circled in Business Academy, you tended to embrace it. You went out there. You did it, you did it really really well. What is it the major one so embrace it so much and tell us a little bit about the process. 

Chris Lampitt:

Well first of all is a conversation. So I will instill in the competition, I’m not very comfortable on videos, all throughout, being self employed or employed avoiding videos at all cost. I think one of my new year’s resolutions was 2019 or 18, it was single videos, or videos about me as a person, about what I do. And my new year’s resolution last year, like most users’ attention. Until the next week, I gave two videos in that year. And then I just, and today’s video I used my voice. People looking at me and judge me then obviously why this competition or you put the challenge out to the group. I thought this is an ideal opportunity for me to do videos, 14 days consistently, it used to be. New videos. So yeah, that’s the main reason why the competition, and for me to Eastern videos because throughout being in the big business events I’ve understood how important it could be.

Adam Stott:

So first of all, it was easy to win it. And I think that’s one of the most important things he said he said the competition came up the challenge came up. He didn’t just play to play he played so I think that that actually is a big life lesson there and anything you know, if you want to succeed, you’ve got to go out there with the right intentions, and you’ve got to make a decision and when you make a decision. Sometimes you will get those results and you know Chris chased me out. Did I win, did I win, did I win and was really really consistent what work anybody 04:25 . He wanted to get the acknowledgments to get the rewards and he did really, really well. Tell us about the videos you did Chris you did 14 videos over 14 days over live. Talk to us about what those videos were like what you did. Obviously we gave you the plans, one of the things we do is we get the actual plan, we give you what you should you know the science of the different videos and everything else like that. But then we let the people that are using them if that’s into their own process so Chris Tell us about your videos. What did you do and why do you think you won?

Chris Lampitt:

Okay, so the first video I did took me about 15 tapes. And I’m being I think, think quite a lot more tapes. For making mistakes. 05:06 Well, it’s just because I’m spending too much time on video. So, it was quite clear that star secrets, topics and subjects to help us talk about how business know certain sections are found quite easy sections, or videos are quite as easy when talking about yourself, that kind of section, but throughout the following days I think if you can see from my videos from day one to day 14, how much more comfortable I’ve come to doing videos. After that, I did a 25 station videos. Now, quite often fitness and health. So that’s what I’m gonna do obviously, all while wants to do is use those videos for marketing purposes, and then do another 14 videos about my business, rather than the insurance. I used to get do videos but there was a section I think was day six which I found very hard and very difficult for me to do on sixth video.

Adam Stott:

Okay. Awesome. So, some are easier than others. Some are harder than others. But you did anyway Chris said this is a thing. When it comes to using video. We put me in contact and it was important. Well, the more conversations you have, the more your business will grow. Most businesses don’t grow because they don’t have enough conversations, and you don’t have enough conversations people are not becoming aware of you, they’re not understanding what you do, without understanding your products or services and they might be looking there might be searching for exactly what you do. And if you don’t actually get yourself out there and start having those conversations, you’re not going to get the business somebody else’s. And the reason that we did this is because there’s tons and tons of people that are just in this mindset in this place that there should be some fear around video. The reality there, there shouldn’t be any fear around video, you know, most people when they walk into a room and they’re networking or they’re talking to people they’re fine with that. When it comes to actually print a camera and talking to people get in get really weirded out what God was not a Christian. Now, go back home go back with this, go back with that. The reality is, is people like want to buy your products or services but people also want to hear from real people, and the, the absolute massive trend of video and live video natural using video within social media is absolutely huge. And one of the things I’ve been saying, on the webinars recently is like the cost of getting thousands of people to watch your videos is minuscule. So if you want to get yourself out there in a big big way you can really really do it. And the first thing you need to do is to conquer fear if you have one. Alright. And that’s what Chris did while we’re starting seems difficult for you, Chris. So talk a little bit about that. Oh, first of all, what was the easy bits. And why did day six was a little bit of a challenge for people because there’s people watching I want them to watch him a few things away I want to introduce you to the group, as they were as the winner, as the winner of the competition I want to recognize that. But I also want to, you know, hopefully getting to the point where you’re somebody that wasn’t comfortable with this. And now you are, and there was a journey from going from where you were to where you want to be. And what was that, like what was that journey, what did you have to overcome. What were the difficulties and how did you get over.

Chris Lampitt:

I mean this thing is pretty weird waiting just quit,just turn off  just on the actual media person myself. So I’ve received information via video and text. Well for me I prefer this kind of communication, but you’re not doing that kind of communication self direct communication. So when people send me messages I’d rather speak to someone openly rather than their message messages. After Yeah. So, why found this callback basics, because it made me speak that something quite emotional with my emotional now. I’m trying not to be emotional. Yeah, it was difficult because I speak about personal things that happened to me, and why I do what I do, how I started my business using stuff like that. so day 6 is particularly hard for me. 

Adam Stott:

I actually get your story in your messaging. Here’s the thing, every single person out there every bit is what some people think I’m not going to say no. Sometimes they think that, but the reality is everybody’s got something to say everybody’s got a story everybody’s got an origin story. Everybody’s had things happens when you know some of it you’re gonna want to share some of you might not want to share. The only reason that you share your story and your origin story is to provide inspiration or motivation to other people. And, you know, did you get some good feedback when you did that Chris and I do get some people that say, well, motivated inspired or a lot of what you shared.

Chris Lampitt:

Yeah, I think throughout the videos, especially the day six video is all about supporting the growth which is obviously. 10:13 Great. But yeah, I think everyone’s businesses, there is a point or there isn’t there is a point where people you got actually realize what you’re doing or why you’re doing, and then somebody else and then you actually realize. And , obviously, to try and portray that in a video without being emotional. And actually, realizing probably one of the reasons why you do what you do. It’s quite difficult. But yeah, there was massive support from the group messages and stuff as well and a lot of messages on. When the group was posted. And like people realize. Whereas before I explained to people, or they didn’t know why they want that kind of video explained in a way that. Absolutely wonderful. 

Adam Stott:

Absolutely. And what Chris is referring so is actually understanding why you do what you do, why you’re passionate about what it is that you do why it matters what you do. And if you know that you’ll find more motivation more inspiration and self anyway. You know, for example you have this is really important to give back then, you know, you’re going to be really driven by those things if you know you had an event in your life that made you want to get into fitness for example, like Chris did, or, you know, you really like to provide. So Chris does health insurance he does so health insurance around different illnesses around different problems, such as life insurance and, and a lot of people don’t always understand the importance of having health insurance and life insurance. They say the last thing you think about now only wants to think about getting ill, no one really wants to think about dying so therefore they’ll put that off right away with the three things you don’t want to do rather he said the three things as a response whether you should do is put these things in place so that you’re protecting you. you’re protection level and you’re protecting your family.

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