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Episode 194: One Year No Beer (Part 2) with Ruari Fairbairns


Ruari Faibairns’ journey to an alcohol free lifestyle didn’t come easy because of peer pressure and being programmed to drinking alcoholic drinks his whole life. Discover how Ruari made it through the toughest time in his life while juggling his time as an oil broker and business owner of One Year No Beer. In this episode, Adam Stott asks Ruari Fairbairns the questions from you, the listeners, and some important advice about how to fight off drinking culture in the workplace. Listen to learn more!

Show Highlights:

  • How Ruari maintains his motivation when he’s having a tough day
  • Taking advantage of customer feedback to improve your business
  • Greatest Lie: Alcohol is THE source of fun, happiness, success, relaxation etc.
  • How Ruari’s relationship with alcohol transformed his relationship with his kids
  • The rate of members who continues to live an alcohol-free lifestyle
  • Changing your way on how to entertain your clients and colleagues
  • Find out whether Adam Stott accepts Ruari’s challenge

Links Mentioned:

Big Business Events Members Network
One Year No Beer
DryDrinker.com for non-alcoholic beers

Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

Adam Stott: 

Okay. So what quite a few people making comments and same thing for the last couple of hours, for sure. I think the first one really simple one, how long now is it taking you to get to where you are Ruari? That was Christian 01:11 I think. 

Ruari Fairbairns: 
How long has it taken to get where I am? 

Adam Stott: 
The business, how long is the business has been running for? 

Ruari Fairbairns: 

Since 2016. 

Adam Stott: 

So four years. Awesome, awesome stuff. Okay. So we’ve got one, I think this is actually coming from my marketing manager. He’s asking a question, nice. Ruari can be difficult to motivate to building a business. When you’re earning good money and you come up in setbacks. How did you stay motivated? And do you have any tips for time management? Let’s go with first, how do you stay motivated? What were your tips to stay motivated apart from don’t drink?


Ruari Fairbairns: 

Chris, I was so deeply connected to this, it felt like a mission. And it was really hard not to be motivated for that. I was like, I’ll do anything and sacrifice in the end. And at one time, I actually prioritized and 02:03 by own detriment. And it took me to realize, well, what are my priorities here? Of course, family is number one. Why am I letting the wheels come off with that? But in terms of motivation, and motivation, there’s some really interesting and difference in research and science out there in motivation. 

But sometimes we are not motivated. And if you look at like the Fogg behavior change model, if you’re trying to do something new, you either have your ability on one scale and motivation on the other. If you can’t make the thing easier to do that you’re trying to do, then how can you either increase or lower your motivation? Right? So some days, you might have really low motivation for something, right? But if it’s a difficult thing to do, you’re not going to do it. So how can you make it easier? So if the answer is I’m not motivated on a date? What’s the smallest step I can make? Well, is it just write down some words towards my business? Is it like, just reflect on my vision statement to remind me, even if I do that one day, I said, the only thing I’m going to do today is reflect on my vision. I’m going to read it for five minutes and just double check this right thing, then I’m going to close the book and do something completely different. You still won the day. So I think it’s if you’re looking at the way he 03:11, shrink it down, make it easier in terms of ability, if you can’t make your motivation or increase your motivation for it. 

Adam Stott: 
Great advice. still taking action, just smaller action. Nothing wrong with that. Absolutely. 


Ruari Fairbairns: 
Exactly. 


Adam Stott: 
So that’s really important to know your motivations are behind 03:30 


Ruari Fairbairns: 
They get questions, they get your motivations behind the question get questioned. I mean, how many people have come to me, you’re profiteering from people’s pain? Just like our Facebook ads? That’s what people say. And I’m like, you don’t know who I am, do you? Yeah, you’re right. I’ve sacrificed pretty much all of this lovely lifestyle in life for just to make profit from people’s pain is absolutely nothing like that? 03:56 doesn’t matter, you’re just always going to get this stuff. So it was really interesting.  People are going to question your motivations. And that’s why it’s really key for you to stay absolutely true. And keep communicating what’s right for you. 


Adam Stott:

Yeah, I love what you said about the fact that you would have done whatever it took for the business. And that was your mindset, 04:15 deeply connected to it. And I think you’ve, for everyone listening, if you can come, become more deeply connected to what it is you’re trying to accomplish. Then you’re not going to stop, you’re going to keep pushing on, you’re going to keep going. And I think that’s really important. 

So, got another one in there. What is the stigma? Or how do you use customer feedback and testimonials in your market? It’s actually a really great question. 

Ruari Fairbairns: 
It’s a great question. 


Adam Stott:
What you do is, you know, what you actually do is, be around people completing the challenge. How do you use that?


Ruari Fairbairns: 
100%. So once you’ve built a community, they are just the source of so much. So as an example, I posted maybe a week ago, and I said, I’m writing a blog about reasons why you should take a break from booze in 2021. Could you help me with some reasons? Now that come that that post has over 500 comments, I asked one of our admin team to go through it, strip them out, remove the duplicates, and there’s about 200 unique there, but from lowered blood pressure to you know, remembering what I did the night before just so many like, and you were like, if people really understood all of this as the benefits of taking root it would just be like everyone would be doing it. 

So the community is incredibly powerful for getting content, for getting understanding of your product like to ask another question like, why did it take you so long to sign up to one year novia and see and find out what was holding you back? What was the fear? What was the question? But in terms of using testimonials, so, again, we have 05:56 

Adam Stott:
You know, three things you’ve just said they’re ballsy moves. And this is the thing a lot of people don’t make ballsy moves. Asking your database, your clients, you’ll be will be sent to your challenge for investment is ballsy within pick up on that. And a lot of people will find a reason not to ask him. How many people have been a bit shy with their clients? You know, if you have you’re guilty of that. But maybe a me in the comments, you know, a 100%, a lot of people could go out there and build relationships could get maybe involved what they do, but they don’t ask the question. So that was ballsy. And then actually asked him, Why did it take so long to get involved? You know that was ballsy as well. But you’re getting the answers. You know, I love that. It’s a great marketing and great feedback for existing client. 

So I don’t want to cut into but I want people to understand. Because usually when somebody tells a story, and you can’t actually dissect where it is that you’re in, Ruari, then it’s just a story. But if you can actually turn story into a lesson, I think it makes it even more powerful, you know? So awesome. Yeah. 


Tell us a bit more about that. So you ask these questions in here? 


Ruari Fairbairns: 

Well, I think that we recognized early on that, you know, people want to hear from real people and stuff like that. So, you know, when you post into the community and say, Hey, who’s interested in doing a video testimonial, you’ll always get a few people who say, yeah, I’m interested. So we’re just going to try this new software now called shout out, which I used for great British entrepreneur awards. So it just looks like it’s super cheap way to get raw video. And I’ve heard from a number of people now that are saying that iPhone short video is outperforming highly produced video content on Facebook advertising. 


So great news. And so the testimonials, you know, we might put up a testimonial. And then we have to be very protective because, you know, there are a lot of arseholes out there, there are a lot of trolls, and companies coming in baring their soul to inspire a few handfuls of people, and then you get trolls. 


So that took quite a lot of resource for us to be monitoring and removing the trolls of the Facebook ads, but we had to do that as a duty of care. And so, but then even some testimonials, you know, I’ve had enough that being up now I wanted to move. But I think testament to the people is what you have to remember is that most people with alcohol are so in the matrix, right? They really believe that alcohol, and that’s fair enough, we’ve all been conditioned, our whole life to believe this right? that alcohol is the source of fun, happiness, success, relaxation, is how I deal with the kids, money, money, wine time, you know, beers with the boys, all of that stuff, right? 08:25 


Social conditioning, peer pressure, which have been so ingrained, so that’s hardwired into our brain, it’s all on autopilot in here. And so when we pluck somebody out of that, you know, follow our process, which is to actually change their relationship, not just abstain from something their love. So what happens is, is people say, oh, I’m going to not drink for a month, right? Oh, my God. This is boring. I hate water. So dull, and boring. You know, I can’t wait to the first of February so I can get absolutely trashed again with my mates. 


And all that does is reaffirm this limiting belief that alcohol was pertinent to a happy, friendly, great life and that not drinking shit. So that’s not the process we want to take people through. We want them to change our relationship with our core. So they actually love being alcohol free, like oh my god, I love waking up feeling refreshed. I love this extra time and energy. I love being calmer with my kids. I like being more productive. I like this new me. And so what we do is we pluck them out of that relationship. 

And then they see the relationship for what it was. I compare it now when I’m speaking to being like in a abusive relationship. It is like being in a toxic relationship. And just like a toxic relationship, you can’t see the damage, the impact it’s having on your life. You’re sweeping under the carpet, the hangovers and the regret and the question mark and the sluggishness and the tiredness and the snappiness and the anger, that’s what you’re doing. But then when you plucked yourself out of it, you’re like, oh, my God, I don’t want to feel like that again, or I don’t want to feel like that very much at all. 

So in our members go through that process. You know, it’s not about evangelical, it’s just that they have gone, oh my god, I can’t believe I ever thought like that. And how do I help other people realize if sharing my story will help some other people realize the damage and the awful self-destruct, self-hatred, anxiety, crap, that we feel when we’re regularly drinking. If my story can help some people get that, then I’d love to share it. 

So 74% of our members after their challenge, volunteer to give a testimonial or write a blog or give back and, you know, that’s just a huge army of people who want to waive the flag and help others. So there’s one other bit in there is, and I think what we realized about our secret source, is that in our communities, it wasn’t just about us regurgitating information. It was about us empowering the people to come through for them to provide it. Right. 

So this was a key difference in what we saw is that 11:02 it was 30 days in to be supporting the person on day one, it not only solidifies their behavior change, it makes them a champion of the movement. And now they’re bought in and to other people, and people stay years, they stay years supporting new people who are coming through on day one going through, because they’re like, if I can just help you, if I can help you get through this, then I can probably change your life. And I think that’s really powerful. 


Adam Stott:
11:25 Ruari, you know, I’ve been all over the world. And certainly, if you look at the UK, speaking and building, building art business, where we have got a community and that community supports each other, it does business with each other, they all work together, and they will help each other. And when it comes down to it, and you and again, you said Why did you join? Why did you become a part of whether it was gold circle, culture based business or business academy, all these different programs? 

The reason being is well, actually, I saw that other person, if they can do it, do it. And you know, they can, I can. So there is something that’s inspiring about community that’s fresh, that can’t go anywhere else, there’s a little bit of content that might be able to go and find something like that. But that’s not the deal. The difference is when you’re surrounded by other people that are gonna lift you up. It’s a game changer. So it’s been absolutely vital. So I’ve got a couple of comments here. Nikki is just, my daughter has asked me if I’m gonna give up booze for a year. So Nikki should give up those for a year? Let us know in the comments. 12:31 

Ruari Fairbairns: 
So I would answer that one. First, well done to your daughter by asking that question. Because if you will do it, it will probably be the best year of your life. You’ll thank me for it. Absolutely. And sometimes we need that extra, you know, that little extra piece of motivation. And there is nothing like doing it for your kids to help you stay empowered. Changing my relationship with alcohol transformed my relationship with my kids. You know, alcohol is the biggest instigator of anger. And I wasn’t particularly an angry man. But I can find myself being more snappy and more sure with my kids. 

And then somebody else asked a really great question, which was, did you have a problem yourself with alcohol? Is that how you discovered this business? 13:18 this is actually the problem. The problem is not whether somebody has a problem or not. The problem is the fact that the assumption is that you need to have a problem to change your relationship with alcohol. That is why we created one utopia, we created one utopia, and it’ll be because at the time, you either were okay. And you could be smashing 10 pints a day or drinking three bottles of wine a day, but still coming into work, right? But still be okay, because you were functioning. And then you’ve gone off the deep end, you’re pouring whiskey in your cornflakes. You sold your grandmother for 13:52 whatever it is, right? 

Now you need to go over here over there over to the corner. Sorry, you don’t belong to society anymore. You’re one of them. And you’re going to go into recovery. And you’re going to be like that for the rest of your life. And those were the two options. And I was like, well, I don’t fit anywhere into there because I don’t have a problem. Nobody’s told me I have a problem. 14:10 


I could go two weeks without having a drink. That was no problem. But I wasn’t drinking often. Yeah, I was having jobs, work clients once a week. Friends with once a week probably drunk or, you know, having a few drinks twice a week, just like most people. Yes, some boozy sessions could start at, you know, 6pm or sorry, midday and finish at four o’clock in the morning. But that’s just like the best of us. 


So the thing is, the biggest issue is, and the one thing that we want to smash a one year no beer is this idea, or this whole social concept that we have. If you choose to not drink, you must have had a problem and the reason why one year no beer exists. And the reason why we made a challenge is to say, wait a minute, I’m just doing a challenge. It’s just to a challenge. It doesn’t matter if you have a drink. Now, a week I spoke to booper, a university in the US will be speaking to a few other corporates. And I would love to come in if you’re part of a company want to introduce me into a corporate or anything like that. I would love to come and talk to your teams. 

But the one thing we say is just talk about it like it’s a challenge. It’s just a challenge, right? No stigma, no labels, no judgment. I’m just going to do this challenge a bit like I was climbing Everest with friends. And if you think about it like that, and you say, Hey, I’m gonna do this challenge you want to do with me? What about you think, yeah, let’s count let’s do all together. And what happens with that? Is that in your own brain, because we’re hardwired to believe that drinking we’re not hardwired with software heard from society, to believe that not drinking is lowering our status in society? 

Now as human beings do not like to lower their status, right? We’re judging everything we do on whether it heightens or lowers our status. And this perception in our minds, certainly in the UK is that if I don’t drink, I’m lowering my status. So it’s going against everything I believe. 

But if I’m just doing a challenge that’s got no impact on my status. 16:09 Yeah, here’s exactly because then it’s a tough job. Oh, my God, I don’t know if I could do that, or do that way. But here’s the really amazing bit, is that all of a sudden it’s not about you. Because if you create a challenge, and you encourage a few other people, I promise you, you will reach somebody who’s been quietly suffering, you will reach somebody who’s been sitting there in the back drinking just a little bit too much feeling regret, feeling sadness, but know where to go. Not sure what to do. Not sure about 16:36 slightly, am I this? Am I that? I don’t know where I belong, and you will give them the lifeline they need to go. You know what, fuck it, I might do the challenge with you, and probably change their life. 

So that’s where we were just want to create this, like removal the stigma, just make it a challenge. Because something fun, exciting. Do you know, if you’re doing a company thing together, even with your staff, like, you know what, I think this might be the best thing for my company, I’m going to give them free access to one year, no beer if they want. And I’m going to chuck a reward. And at the end, like anyone who does 90 days is going to get x or y, so that we create a little bit of an incentive thing about it. So those would be my recommendations. 


Adam Stott:
Absolutely. Absolutely. 17:14 so john, sign it, everyone’s alcohol drink that was unique to each person, which is pretty much what you’re saying. But it takes some time to review the relationship. I think that what you discussed is the fact that actually this review in a different way, where you it doesn’t have to be this big thing. And it becomes a lot easier. And I’m getting another person’s 17:32 

Ruari Fairbairns: 
Just on John’s one day, just on John’s from there, you know, john, I always found it difficult to go to the gym, right? I go down to the gym. And I’d be like, right, which machine and how many reps and what weight and oh, my God and decision fatigue would come in, and I’d be like, you know what, fuck it, I can’t do anything. And I’m going to leave. And then the difference was signing up to Cross Fit. So with Cross Fit, all I have to do is put my locker on, and then walk through the door. And once I’ve walked through the door, I’m going to get beast it. And then when I come home, I’m going to be absolutely ruined. And it’s a really intensive but all of the decision. 18:06 

So, but all I have to do is show up there. And that’s exactly the same thing as when, you know, be it right, because people think it’s this huge thing. How am I going to do it? I don’t have the willpower, how am I going to survive these events? How am I going to get over it, you don’t need to worry about any of that. You just need to step over the line, we handle everything else. 95% of our members say they change their relationship with alcohol. 87% of our members choose to carry on alcohol free after their challenge. These are people just like you who thought, I don’t know if I can do a week. And here they are choosing to carry on alcohol free after their challenge. 

Adam Stott:

Awesome. Awesome. So, we’ve got Chris 18:49, Chris is a very health conscious, very health conscious. And it’s Adam, I assume that you’re going to go a year without beer. I don’t drink beer.

Ruari Fairbairns: 

I’m also achieving that. 19:04 


Adam Stott:
I don’t drink beer. 

Ruari Fairbairns: 

In all honesty, right? So here’s the thing is that, you know, you are a leader, and you have 19:11 I believe 100% and leading by example. So I believe that I can’t ask anything of people that I can’t do myself. And I also know that with this one thing, right. This is the one thing that could really impact people the most like change their business, change their relationships, improve what’s going on at home, 19:31 

Adam Stott:
This kind of soften this a little bit. Is there a 90 day challenge? 


Ruari Fairbairns: 
Yes, there is.

Adam Stott:
Well other than 90 day, I don’t know 19:39 who’s doing it with me? 19:43 When should you want to come and 19:45 

Ruari Fairbairns: 
It rhymes, one year no beer. Genius. 

Adam Stott:
I don’t even like beer. So yeah, no problem. So I don’t mind doing a 90 day and I’ll talk about it. I can talk about it via some Instagram stories and stuff.

Ruari Fairbairns: 
There’s a few ironman and I will make sure that we get you access to John’s you know, we can do a discount code for anybody who’s watching the podcast, something like that it’s big business live, should we do BBL 25 and I’ll get that set up by tomorrow. 

Adam Stott:

So 20:22 BBL25 for discount code. And what we’re doing is we’re emailing out right as well so massive. So if you speak to my team or he will drop an email out with this video as well, we’ve got 100,000 people on the database there so that should be no problem at all. Okay. 

So this is Hannah. So in my line of work, assumption reality is our sector is clients musing, award dinners, new business relationship, 20:50 felt very hard to escape and break the pattern, achieving successful results without the inclusion of booze, some overstatement, then a question but into it. 21:02  

Ruari Fairbairns: 

So, Hannah, if I had a pound for every person who told me that their industry was more alcohol or more peer pressure than I would be a rich man, it is absolutely everywhere most industries 21:18 because doctors, nurses, have you seen the information students? I was an oil broker, finance world. Yes. Right. So not everybody is out schmoozing people all the time. That was my job. I was 21:33 I was paid to do as a broker. And I believed my boss told me I was committing commercial suicide if I stopped drinking, and that is what surrounds our relationship. No, no, you need to do this. Or if you want to get hired, you need to meet in the pub. Oh, if you’re, you need to be a big drinker, if you’re going to survive in this company. 

First of all, all that stuff 99% of is absolute bollocks. They will prefer you being sharper and faster, more motivated. And you know, with more energy and more clarity and better your job than they will; you’re getting smashed in the night. The world is changing. Yes, some of that was true. In the past, I got my job pissed, also passed my driving test pissed. But that’s another story. 

So here’s some of the other key things I know, first of all, a lot of it is in your head, because that’s the same thing that keeps us stuck in it. I feel this sense of status. I don’t want to be lower in status, because then people won’t do business with me, they’ll do the business somewhere else. It’s not true. And that’s also where we can help you see, the second thing is, right now we’re not going out with people, we’re not doing schmoozing. So there’s never been a better time than right now. And when you get past those first few days, those first few weeks, you’ll stop thinking like this, it just won’t be there.

Third thing, swap up your way of entertainment. So I was like, how can I still get that dopamine release? That fun, that good feeling you have when you meet? Yeah, and you’re entertaining customers, 22:57 So take 10 customers, I’d go to cycle, which is one of the spin studios, 45 minutes session, absolute blast, big dopamine release, and then we go to a steak, I wouldn’t have a drink, they would probably have one glass of wine after exercising, because it just didn’t feel like it. 

So it totally changed the dynamic. And I thought you know what, I’m going to do trips. So I did a cycling trip in New Yorker. And I used to do that twice a year. And we’d be talking about it for three months prior to going on a trip, then we’d be out for a weekend together. So I just changed the way I entertained. And by changing it and thinking how can I set this up so that we’re actually getting real bonding, real communication, real good time, rather than just going get smashed in a pub just like everybody else, and can’t remember anything the next day. So those would be my suggestions for you.

Adam Stott:

Awesome. Beck’s below has been a big discovery and 23:52 

Ruari Fairbairns: 

You wait, John. We start retailing alcohol free drinks in a couple of weeks’ time. So we are moving into the retail of alcohol free drinks, being offering a very wide selection. But in the short term, check out drydrinker.com. There are hundreds of alcohol, free beers a lot. They’re way better than Beck’s blue. But I mean, everyone has their preference. And I think that’s why now is also a great time. So there’s some really great science behind these alcohol free drinks. 


Ultimately, our brain, all of these neural pathways are created over time where we’re learning about alcohol, we just run on autopilot. So our autopilot is about status. And all these things are going on its psychology of alcohol. But when you come at the end of the day, or wherever you choose to have a drink. And you’re like, you know, I think I’ll have a beer, but you go to the fridge, you get your alcohol free beer out, you open it up, you have the same glass, the same smell, the same taste, you’re getting 95% of the psychology without the alcohol in it. And it helps you change your relationship. So we highly recommend using alcohol free drinks. 


Adam Stott:
We got quite a few of our clients and saying good stuff is for folks who walk their mind for business. So I think everyone’s bought into the vision. That’ll be awesome. What do you say the discount code was going to be? 

Ruari Fairbairns: 

Discount code BBL 25.


Adam Stott:

25:04 and then what you can do is get the team BBL 25. You get your team to buy or send me the link on there as well as on Twitter, on YouTube, on Facebook on Facebook groups. Townspeople are 100% I’m happy to do it. I’ll do 90 days no problem at all. And so let’s get started. I’ll give you a bit on how we go. You know 100% your own leadership is about stepping out. No problem return. 


Ruari Fairbairns: 
Well done. 


Adam Stott:
Awesome. So the 25:36 before we try and people love to hear because people love a business book. If you’ve got a business book that you’ve read, this inspires you something that hopefully unique one if you got something’s a bit obscure that people haven’t heard. 

Ruari Fairbairns: 
Okay, I was gonna go for it. Gary Keller, the one thing and then, but I also love Keith Cunningham’s, The Road Less Stupid. I’ve met Keith a couple of times. He’s quite the character. And yeah, I think the one thing Gary Keller to help getting completely focused. 

And then well, why not just promote home but which is the 28 day alcohol free challenge, because that’s the one that changed your life. Just two really quick things because john is drydrinker.com. And by the way, when you think about it, like, actually, for 90 days, I’m not drinking booze, but for 90 days, I’m going to taste all the alcohol free drinks are out there, the beers and the spirits, you get through those 90 days so quickly. And by the way, the liars, American malt is the most unbelievable alcohol free whiskey you’ll ever taste. 

Like I never as a whiskey drinker, I never thought I’d say that. But you’re like, there’s no alcohol in here. That’s really impressive. And the second one I just want to mention is somebody said, No booze 100% for 90 days, it’s almost like you’ve started the challenge already. So day two of our program is booked into a challenge. And the reason why we get you to do that usually something physical, is the exercise is like the empty dose to drinking. But also, it sort of sets in your mind that you’re doing this piece when it’s so perfect. 100 press up challenge, 90 days, no booze, that will be life changing. 

Adam Stott:
Absolutely. Awesome. Okay, so we’ve got a couple of good business book recommendations there. But why don’t you give us a couple of quick fire lessons. Maybe they say 27:26 from you, from yourself, what is your opinion on three, three simple tips for people to be listening to and get what would you, your top business tips or business secrets? 


Ruari Fairbairns: 
Well, we talked about building community in the early days. So I think again, that would be my key things is creating under depending on what you’re doing, I think that if you’re going to go the whole way, you have to be connected on a deep level. 

Now what this business does, so now that I understand addiction, incredibly well, and that’s all levels of addiction, just even at like the habit change type of addiction that we all have. Now I understand that meaning and purpose are absolutely central to that, that if you are not doing something that you feel connected to, that you will start to have addictive behavior, addictive behavior will come out. And that could be porn, it could be social media, it could be work, those are all addictions. 


So what we want to do is try and remove those needs, and things in our life and finding something that we’re truly connected to. And also think that we’re really connected to something like you’re going to weather the storms. And that’s the thing, I would say to all people starting out, this is fucking hard. The hardest thing I’ve ever done in my life is so hard. And it has been through unbelievable times. And I have been on the phone to my mom weeping, going, I just don’t understand why it’s so tough. And you know what she said to me, she said, Ruari, when you want to show up really big in the world, you’re going to be tested. So thanks, mom. 

Adam Stott:
So I understand you’re gonna be tested in number three. Yeah, I think it’s awesome because you know what?, it’s like, I trained certainly 1000s of business owners, that’s what we do and once the 29:13, and the ones that break through and go further, right, is because they have the mindset to keep going no matter what. They don’t give it. You know, it’s simple. We’re only going to video you can do on an Instagram, 29:27 you can hear it 1000 times, but you gotta build and cultivate that mentality and I like what you’ve done tonight is you’ve given a bit of an insight into that in a different way. And you said that you’re so connected, that you couldn’t give it, there was no option. 


And so this was about how can somebody build that connection then for you? While you’re doing that, just say, how can you build that connection? Do you believe that that there’s a way to build that connection towards a purpose? Is there a way that you can build that you think? It’s an awesome 29:58 fit for somebody?

Ruari Fairbairns: 
I think well, so I find it for me is that? I mean, it partly came through meditation. And so the actual act of meditation is cutting away all of the noise and hearing what’s truly going on inside. So I think that is the process is like, am I really doing? I also think you know, so I think there’s process to be done here. So we run a thing called the mastermind, we found so many people came out of changing their religion 30:29 that have been completely lost. 

And I realized now I was drinking, like I actually don’t know what the fuck I’m doing with my life. I I don’t like my job or I don’t mind my relationship or I don’t like my environment, or I don’t like these things, or I’m not sure about them. And so we created a mastermind process, a six week program to help people evaluate their lives, look at their strengths, look at their values, start to ask themselves some real questions, you know, do it personality test? What are the what are the key things? And then when you look at that stuff, and you have that real time of self-reflection, I think is not often we do that we don’t really go, who am I? You know, like what made me joyfully excited when I was 12 years old? What did I get, like lit up excited with? What did I say I was going to be to my parents when I was in my in primary school. And these things when I sort of look back, I’m like, oh, right. So I see these common threats. 


So for me, it was about it. I mean, literally, from a young age, I was going to be speaking, I was acting in school, I knew I was going to be speaking all of those things. Like, I know, I’m going to be speaking on the stage with Tony Robbins. That’s where I want to be I want to be on that stage. But with the big TR, such an inspiration for me. So all of those threads came through to be completely connected to it. So I guess in summary, to your question is, yes, there’s a process, you can go and really evaluate your costs things, your values, who you are as a person, what is the impact you want to have on what you’re doing? And by the way, so many people might go through this process, and they go, oh, my God, you know, I’ve just realized, I’m so far away from what I want to be like, right now I’m running at, you know, an accountancy business. And what I really want to do is, you know, help rain forests in Africa is a bad start. Isn’t? 32:16 

Adam Stott:
But when I was in my previous business, Ruari, 100% you know, what I love that now. I love doing that as helping people. And I love coaching people and training businesses that’s what I love to do, a huge business before, and I didn’t love it, you know, I didn’t feel as connected to it as I do what I do now. And I think that for a lot of people, it takes sometimes you might be on the wrong path, but you don’t know you’re on the wrong path. You know, we have things awesome. 

Let us know in the comments if you’d love to see Ruari on our stage or one of our live events, and your premium person because I’m sure we might happen down the line, where we got a big event on Ruari, we’ll get you on and he can come and inspiring. That’d be really good. So, let’s know that in the comments. 


Okay. Any last bits that you want to say, Ruari, before we finish up maybe? We’re gonna go and well tonight, we’ve been gone long. So any last bits that you want to everybody? You know, it’s been a lot of engagement, a lot of people saying the 33:12 


Ruari Fairbairns: 
The only bit I would say is I think the bits that have always moved my life or my business the most is when I’ve had a coach. And you know, that’s just the same thing with this alcohol, right? I’m effectively your digital alcohol coach, or whatever that’s going to champion you through that transition. But you know, in business, that’s the thing that’s always helped me move the dial the most is going for a coach. So I would say if you don’t have a coach, get a coach. And whatever you do, just keep going. You know that? That’s the other part is that? I think so many people give up, just like right there. They just needed to get that little bit over there. Exactly. As you said, you know, when I was younger, sitting up previous at the oil broking business people used to say it was like Shrek the donkey, you know, it didn’t matter how many times you turn around and the donkey of Shrek , scream 34:05. Anyway, how are you doing today? I think you’ve got to be a bit like that in business just keep bouncing back.


Adam Stott:
Awesome. I’ve actually really enjoyed it. Fantastic. Yes, brilliant stuff. So a big round of applause. I’ve really enjoyed it. 34:23 gonna be able to drop an email out. And we certainly push that and get a few people on that with us as well. And something that I can document and go through. And, you know, I think there’s a lot of people have really enjoyed. They saw good suggestion there from my market manager will get you, I’ve got a gold circle group of thoughts of mine. So maybe we’ll get you on to have a chat with them as well. I’m sure as well. So brilliant stuff, man. I think you’ve been awesome. Thank you to everyone, we’re going to put a link, we can do the challenge with a discount code 34:55. If anyone wants to run, you know, beer or 90 day challenge has been one I’m doing. So we’ll go over some stuff.

Ruari Fairbairns: 
Starting with a 90 day, 35:06 

Adam Stott:
90 days because we come out a lot. You know,

Ruari Fairbairns: 
Yeah. Reach out to me, John. 35:13 has to connect of course you know I’m on Facebook, just ping me a message or email or wherever. Thank you.

Adam Stott:
Thanks again everybody.

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