Episode 259: Essentials of the Modern Business – PR Strategy


It’s not what you know, it’s now who you know, it’s who knows you.

A strategy that is well known to business owners but most often ignored; having a PR Strategy. In a modern business, one must have an effective PR Strategy because being well known in your industry can take your business to great heights.

In the eighth installment of the Essentials of the Modern Business series, Adam Stott talks about why an effective PR Strategy can catapult your business to success. He also talks about how being well known can give better clients that can bring in bigger income. Listen to the episode to learn more!

Show Highlights:

  • Why media wants to hear the story about your business
  • How to get some awards and become well known in the industry
  • Avoid impostor syndrome
  • Attract people that are attracted to success
  • Tell your story before someone else does

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Transcript:

Please note this is a verbatim transcription from the original audio and therefore may include some minor grammatical errors.

1 Comment

  1. Miss Myra-Ann Purcell I on September 11, 2022 at 7:08 pm

    Thanks again for top tips as always.. another thought in trying to build my name!

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